Meta introduced Muse Wonder, a new artificial intelligence model designed to power personal and professional digital assistants, through a paid subscription service starting at $20 or $100 per month for its Muse app users.
The company developed Muse Wonder, internally codenamed Watermelon, to improve task completion for agents handling real-world activities like restaurant reservations and availability checks. Meta AI chief Alexandr Wang said in an interview that the model was trained to "try other approaches instead of stalling" when agents encounter obstacles, rather than repeatedly asking users for help.
Muse, Meta's AI agent app, rocketed to the top of Apple's App Store after its launch last month. The free version offers basic access, with paid tiers unlocking more advanced capabilities and usage.
The paid Muse Wonder subscription includes what Meta calls "our strongest safeguards to date" against cyber misuse. Those protections are not currently available in the free tier. Wang said Meta's team monitors for "incidents or issues" with the app to identify and resolve problems. Some users complained on social media that the agent accessed personal messages without permission, a claim Meta has disputed. Wang attributed some complaints to users forgetting they had authorized communications access in earlier conversations and said the company is working to educate users on how to avoid such problems.
Developers can access Muse Wonder through Meta's Model API at prices Wang said will be "meaningfully below" competing models from OpenAI and Anthropic, though higher than standard subscriptions because it functions at "frontier level." A more powerful variant, Muse Wonder Full, will be available only to developers who pay $50 or $200 monthly for Meta's Muse Code AI agent.
The move signals Meta's effort to diversify revenue beyond digital advertising by charging for advanced AI capabilities and developer access. The tiered pricing structure targets both consumer and enterprise markets, with the company betting users will accept subscription fees in exchange for more reliable task completion and stronger security features.